Nike (NKE) – Can the Swoosh Recover?

Nike (NKE) is set to report earnings after the close after falling more than 20% in Q2.  Below is a look at NKE’s price chart since early 2022.  It’s ugly.

It hasn’t just been a bad year for Nike (NKE), but rather a bad decade.

So far in the 2020s, the average stock in the S&P 500 is up 193.7%.  NKE is down 54.9%.

As shown below, during the current bull market that began in October 2022, the average stock is up 149.4% versus NKE’s decline of 49.7%.

Over the last five years, NKE is down more than 70%, while the average S&P stock has more than doubled.

Below we show tables of the 20 worst performing current S&P 500 members over various time frames: during the current bull market, over the last five years, since the start of 2020, and over the last ten years.

Nike ranks in the bottom 20 across all four time frames.

During the current bull, NKE has been the 11th worst performing S&P 500 stock.  Over the last five years, NKE has been the sixth worst.  NKE ranks as the tenth worst since the start of 2020, and it has been the 19th worst over the last ten years.

This has been an almost unimaginable decline for what was one of the bluest of blue chips out there.  NKE has to be one of the most disappointing stocks of the 2020s at this point.  It has three and a half years left to turn the decade around, though, and America certainly loves a comeback story!

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